Introduction of China Fashion Weekly
Four Resource Platforms of China Fashion Weekly
China Fashion Weekly(CFW) is a subordinate newspaper of Economic Daily publishing house, based on clothing industry, and has four resource platforms: China Fashion Weekly, www.cfw.com.cn, China Fashion Weekly Board, China Fashion Weekly Powerise Alliance. Having a strong industrial media, excellent professional talents and leading technical means, CFW becomes an industrial media publishing house with a unique competitive edge.
1. China Fashion Weekly
China Fashion Weekly (CFW) was founded on July 1st, 1994. It is sponsored by Economic Daily publishing house and published by China Fashion Weekly press. CFW is a professional and directional media in clothing industry.
72 color printed pages CFW is published on every Friday. Its post distribution code is 1-200 and its CN is CN11-0239.
The price is 2 RMB for each CFW copy and 96 RMB for a yearly subscription.
CFW has an extensive system to collect informationand the system has extended to USA, Europe, Japan, Korea and etc. In China, itsdistribution and edition networks have covered Mainland China, Hong Kong and Macau, making CFW the information centre and publishing platform of China’s clothing industry.
CFW strives for fashion, utility andefficiency, with the coverage of industry news, fashion trends, fashion design, management and marketing, market development, sewing equipment and brand promotion, as well as the innovative ideas of fashion designers, stories of professional models and people in the industry. Furthermore, readers may find useful information about fashion exhibition, fashion institutions, fashion trend and purchasing guide in CFW.
Young and energetic editorial team in CFW consists of professionals from different fields, such as: fashion design, business, trade, news and etc. They provide enormous fresh and fast industry news and intensive analysis reports.
www.cfw.com.cn is a professional website of clothing industry and it is established by CFW. Since its reformation and upgrading in January 2007, the website’s popularity has increased radically and its hotspot articles are shared and copied by many other websites. In January 2010, once again reformed www.cfw.com.cn returns with a completely new form, striving to become the news website with the richest, the fastest and the most comprehensive and objective information.
The content of www.cfw.com.cn includes news, brands, people, fashion, industry, blog and etc.
3. China Fashion Weekly Board
The board is formed by socially well-known apparel industry associations, enterprises, department stores, agencies or eminent celebrities in the industry. The president of CFW, Ouyang Fangxing, holds a concurrent post as chairman of the board. The executive vice president of China Garment Association, Jiang Hengjie, is the honorary chairman of the board. The general board affairs are managed by the secretariat board of China Fashion Weekly. The board is committed to bring together the industry associations, comapnies, apparel enterprises, as well as the industry-related elites, providing a vast arena for a win-win development.
CFW Board is a friendship and collaboration platform built together by CFW, apparel industry and distributors. As the united carrier of the board with its media resources and professional edge, CFW plays a leading role in organizing foreign exchange programs, different types of trainings, conferences and industrial exhibitions to provide quality services to the board members and other enterprises in the industry.
4. CFW Powerise Alliance
CFW Powerise Alliance was officially established on May 20, 2007 in Beijing.
With “The wisdom creates wealth, the cooperation achieves win-win situation” as the aim, CFW Powerise Alliance is the community launched by CFW and formed by CFW, the consulting, management, brand marketing and other companies which set foot in textile and apparel industry.
The Organization of CFW
Editorial Department
The reporting and editing people in CFW are professionals from fashion design, business, trade, news, etc, serving readers and clients plenty of information. CFW presents 3 columns, including industrial economy, market and fashion, with abundant information and forward-looking views.
Journalist Department
Journalist Department gathers a lot of senior reporters who are familiar with the appeal industry and features of news. They are energetic, dynamic, thinking, and can in the shortest possible time to present in time and deeply to readers the sudden industry news and macro-dynamics of industry on the international and domestic.
Advertising Operation Department
Advertising Operation Department is in charge of the system construction and inspection in management aspects, the various types of statistical audit work about operational data, and is also in charge of consulting advertisement pricing, space of advertising, review standard of advertising, and arranges the implementation of signed contracts and other related matters. Meanwhile, it is responsible for advertising operation of CFW, including the salesman's guidance, the resident agencies’ services, development and management, and door-to-door customer service. This department owns senior advertisement developers, carries out various types of market research activities, and can accept the requirement of enterprises to offer a variety of market data and analysis.
Distribution Department
Distribution Department is in charge of the distribution of CFW. It is the operational management department which is responsible for a newspaper promotion, distribution, publishing and printing, paper supply and a newspaper after-sales service. Now, it has established a nationwide complete distribution system.
Enterprise development department
To boost branding image of CFW, strengthen communication with the industry and enhance CFW’s industrial influence, we have cooperation with companies, designers and government.
We mainly operate:
1， Professional forums and seminars;
2， Big domestic fashion fair;
3， Press conferences, photography and publishing brochures commissioned by clients
4， Overseas fairs for clients;
5， Professional clothing books sale;
6， Model promotion for clients;
7， Trainings;
8， Development of the council of CFW to offer better services to its members.
Marketing and corporate communication department
The marketing and corporate communication department possesses a deep understanding in branding and public relations, as well as trend of clothing industry, and is experienced in planning large events.
Business projects
1，Business investment planning and agents
Market analysis, store selecting and decoration, advertising and sales analysis are provided.
2，Introduce agents for clients, including location consultation and seeking for company to cooperate.
3，Commercial real estate resource
Location recommendation and distribution service are provided.
4，Market research
Market research and domestic industrial information are conducted.
5，Celebrations
Celebrations for big commercial real estate projects are organized.
It is responsible for the operation and refreshment of www.cfw.com.cn.
www.cfw.com.cn take advantage of CFW’s authority, abundant first-hand original information, a strong industry background, and the accumulation of years of apparel industry connections, combined with WEB2.0 technology, and try to build itself as a "professional , service, interactive "platform, to become the first major news websites in kind of domestic apparel.
Resident Agencies of CFW
CFW around the country now has set up 17 resident agencies, including Shanghai, Guangdong, Shenzhen, Zhejiang, Jiaxing, Fujian, Hubei, Tianjin, Shanxi, Hebei, Wenzhou, Hunan, Liaoning, Jiangsu, Anhui, Qingdao, and Henan.
