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| Editorial department |
| China Fashion Weekly (CFW) was founded on July 1st 1994 and has been a professional and authoritative media in China’s clothing industry. CFW strives for fashion, utility and efficiency, coverage of fashion industry news, fashion trend, fashion design, management and marketing, market development, sewing equipment and brand enquiries, as well as innovative ideas of fashion designers, stories of professional models and people in the industry. Furthermore, readers may find useful fashion exhibition and fashion institutions information, fashion trend and purchasing guide. Over 30 young and energetic reporting and editing people in CFW are professionals from fashion design, business, trade, news, etc, serving readers and clients plenty of information. The newspaper presents 10 columns, including news guide, market guide, international guide, in-style guide, fashion guide, brands guide, fabrics and home textile guide, sewing machineries, knitting guide with abundant information and forward-looking views. Our faith is: Fashion Utility Efficiency |
| Advertisement centre |
| The advertisement centre of CFW consists of advertisement management department, customer services department and branch services department. Advertisement management department is in charge of procedure checking, contracts management and edition arrangement. Customer services department serves clients?visiting by reception, consultation and negotiation. Branch services department is responsible for services, development and management of each branch. CFW has been clothing enterprises?first choice to advertise on newspaper. Our faith is: Communication service promotion |
| Enterprise development department |
| To boost branding image of CFW, strengthen communication with the industry and enhance CFW’s industrial influence, we have cooperation with companies, designers and government. We mainly operate: 1.Professional forums and seminars; 2.Big domestic fashion fair; 3.Press conferences, photography and publishing brochures commissioned by clients 4.Overseas fairs for clients; 5.Professional clothing books sale; 6.Model promotion for clients; 7.Trainings; 8.Development of the council of CFW to offer better services to its members. Our faith is: Integrity Exploring Win-win |
| Distribution department |
| We are CFW’s main body for distribution with plenty of resources in newspaper marketing, and have established a national wide distribution net which mainly serves for subscription customers and the rest for retail. We distribute to apparel enterprises and stores, wholesale market, textile and apparel institutes. CFW is subscribed by more and more businesspersons, designers, technicians, students, fashion lovers, even experts in this industry, most of whom have been CFW’s loyal readers. Our distribution covers entire area of China: 1.Each city’s publishing channel, including newspaper publishing departments, newspaper retail companies, undergrounds and second channels, which are under expedite operation and in order. 2.Amounts of our newspaper are promoted during large apparel exhibitions every year. 3.Communication and liaison stations are efficiently in cooperation. From 2007, color printed 72 pages CFW is published on Fridays. PO Subscription Code: 1-200, state publish code: CN11-0239. Subscription fee per year is RMB 96. Readers in mainland China are always welcome to subscribe at any post offices in China and subscribers in overseas please feel free to contact CFW directly with extra international post fee. Our faith is: Efficiency accuracy circumspection |
| Marketing and corporate communication department |
| The marketing and corporate communication department possesses a deep understanding in branding and public relations, as well as trend of clothing industry, and is experienced in planning large events. Business projects 1.Business investment planning and agents Market analysis, store selecting and decoration, advertising and sales analysis are provided. 2.Introduce agents for clients, including location consultation and seeking for company to cooperate. 3.Commercial real estate resource Location recommendation and distribution service are provided. 4.Market research Market research and domestic industrial information are conducted. 5.Celebrations Celebrations for big commercial real estate projects are organized. Our faith is: Profession Innovation Efficiency |
| Internet information department |
| The Internet information department of CFW daily updates www.cfw.com.cn, which integrates all CFW’s advantageous resources with new technology to promote and utilize CFW’s exclusive news, provide clients value-add services. |